Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. If this is a new term to you, note that the new index will give priority to the mobile version of websites for ranking signals after which your desktop version will follow in the event that you don’t have a mobile version. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

It is no secret that a website that loads in the shortest time possible is the delight of every user. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Optimizing images to smaller sizes is advised reason being large one do slow down sites. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.

Mobile users in the past had to block the likes of JavaScript due to the drag they used to cause. But this is no longer the case since smartphones that we have nowadays are more than capable of handling. Blocking of JavaScript among others has now become a thing of the past considering that the market now has smartphones that accommodate such easily as a duck takes to water. Keep in mind that Googlebot on the smartphones helps identify the images and later categorize them and it would thus be beneficial if you did not hide them.

The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. Pop-ups will chase users away due to frustration and your ranking will take a dip thanks to the high bouncing rate. A prudent thing to do would be keeping pop-ups away from your mobile site.

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